I saw the new Zune ad during the previews before Lisa and I went to see Tyler Perry’s “Why Did I Get Married” tonight.

And, as I mentioned during my NaPodPoMo post, I’m really excited about the potential for the Zune. Not since the iPod have I seen such community build around an MP3 player. The iRiver community built up a lot of steam a few years back, but that seems to have subsided some, but that may be because I’m not as involved anymore.

Or it can be the whole concept of “if you desire something, then the more that desire manifests itself in your life”. Like when you start researching a new car–suddenly they’re everywhere!

Well, here’s the new Zune ad. Welcome to the Social!